Bond University

Bachelor of Arts (Advertising)

In today’s world of change and transformations, with internationalisation affecting every aspect of our lives, there has never been a greater need to understand ourselves and others as cultural and intercultural beings. Bachelor of Arts offers a great range of Majors which can equip you with an in-depth knowledge of and an insight into the Arts and Humanities fields including philosophy, human thought and activity, communication and global studies. The choices offered as part of the Bachelor of Arts degree will advance your understanding of yourself and your culture, will enable you to develop intercultural awareness through comparing your culture with other cultures, and to progress skills needed for living and working in a globalised world. Studies in the Bachelor of Arts degree will help you comprehend and appreciate how our past is shaping our future.

Advertising

Advertising is not only one of the most dynamic and fastest growing areas of the creative industries – it is also one of the most diverse and innovative. Once upon a time advertising was mainly about TV, print and radio. Nowadays it is also about social media, viral and experiential marketing, service design and product innovation, wearables and artificial intelligence … and whatever new media channels and technologies will become available in coming years. This major introduces you to the sophisticated and cross-disciplinary world of advertising by focusing on these creative dynamics and opportunities. It also puts a strong emphasis on the potential for advertising to work as a driver and catalyst of social innovation, enabling you to approach a broad range of communication, business and societal challenges with creative confidence and a solution mindset.