This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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For those looking to advance their careers in advertising and marketing, the Media Buyer courses in Gold Coast offer a unique opportunity to gain in-depth knowledge and skills in this dynamic field. Located in the heart of the Gold Coast, these courses cater to experienced learners seeking to enhance their credentials and stay competitive in the marketplace. With quality training providers recognised by industry bodies, students can be assured of relevant and up-to-date curriculum tailored to the demands of the media buying landscape.
Among the standout options available, the Bachelor of Business (Marketing) provides a comprehensive foundation for understanding market trends and consumer behaviour. Similarly, the Bachelor of Communication focuses on strategic communication skills essential for effective media buying. Additionally, creative professionals may find the Bachelor of Arts (Advertising) to be an ideal fit, allowing them to explore innovative advertising strategies that resonate with audiences. For those interested in public relations, the Bachelor of Business (Public Relations) offers insights into reputational management, further enhancing one's media buying capabilities.
Considering the rapid evolution of digital marketing, enrolling in Media Buyer courses in Gold Coast can be a crucial step in unlocking new career aspirations. With four advanced course options available, there’s no better time to invest in your education and professional skillset. Explore the courses today and take the first step towards becoming a proficient media buyer in the vibrant Gold Coast area.