This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you're considering a dynamic career in advertising and marketing, exploring Media Buyer courses in Rockhampton is an excellent starting point. Rockhampton offers a range of educational opportunities tailored to aspiring media buyers, whether you're seeking to enhance your expertise or develop new skills. The courses available focus on both theory and practical experience, ensuring that you are well-equipped for this competitive field.
Among the options for experienced learners, you can find advanced degrees like the Bachelor of Communication and the Bachelor of Business (Marketing). Both of these courses will provide you with a deep understanding of communication strategies and market dynamics, essential for a successful career in media buying. Alternatively, the Bachelor of Business (Public Relations) offers a broader perspective that can be incredibly beneficial in crafting effective advertising campaigns.
As you consider your future, remember that a qualification in media buying can open the door to numerous related job roles. Exploring positions such as a Social Media Manager or a Market Research Analyst can further enhance your career trajectory. These roles often intersect with media buying and can broaden your skillset, making you a more competitive candidate in the job market.
Additionally, if you're drawn to the strategic side of marketing, consider becoming a Campaign Manager or a Content Strategist. These careers allow you to oversee and shape advertising initiatives, providing you with hands-on experience that complements your media buying courses. Other beneficial pathways include roles such as a Marketing Analyst or Sports Marketing Manager, each offering unique challenges and rewards.
Undertaking Media Buyer courses in Rockhampton is not just about acquiring knowledge; it’s about building a network and gaining insights into the local market. With three courses available to suit experienced learners, now is the ideal time to advance your career. Don’t hesitate to explore additional job roles such as a Media Relations Specialist, Product Specialist, or Public Relations Executive for a well-rounded perspective in the marketing industry. Your future in media buying starts here!