This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Buyer
Are you looking to advance your career in the dynamic field of advertising and marketing? Exploring Media Buyer courses in Toowoomba is a fantastic step towards becoming a key player in this industry. Toowoomba, known for its vibrant commercial landscape, offers a variety of higher education options designed to equip you with the skills and knowledge necessary to excel in media buying. Courses such as the Bachelor of Business (Marketing), the Bachelor of Communication, and the Bachelor of Business (Public Relations) specifically cater to experienced learners who are ready to take their expertise to the next level.
With the reputable UniSQ delivering these advanced courses in Toowoomba, you'll be learning from established professionals in the field. You will not only acquire the technical abilities needed for media buying but also discover how this role connects with various disciplines such as Business and Marketing. This broad perspective will prepare you for diverse job opportunities within the local area, including roles like Social Media Manager, Market Research Analyst, and Campaign Manager.
By enrolling in Media Buyer courses in Toowoomba, you are not just choosing a course; you are investing in your future and elevating your professional profile within a rapidly evolving industry. As you progress through your studies, you’ll also find stimulating roles such as Content Strategist, Marketing Analyst, and Public Relations Executive enticing opportunities awaiting you. Don’t miss out on the chance to thrive in Toowoomba’s bustling media sector! Sign up today and take the first step towards a fulfilling career in media buying.