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Digital Marketing Specialist Courses in Melbourne

A Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NT
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a Digital Marketing Specialist in Melbourne?

Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Labour Market Insights

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An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.

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Further reading

What can you do with a Diploma of Social Media Marketing?

13th January 2021

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

Digital Marketing Specialist careers

Are you looking to build a successful career in the digital marketing field? Enrol in one of the comprehensive Digital Marketing Specialist courses in Melbourne and gain the necessary skills to excel. With a range of courses available—from beginner to advanced levels—you can find the right fit for your starting point and career aspirations. For newcomers, consider the Digital Marketing: Elevate course, which provides a solid foundation in essential digital marketing concepts.

For those with prior experience or qualifications, Melbourne offers a variety of advanced courses tailored to enhance your expertise. Courses like the Diploma of Marketing and Communication BSB50620 and the Graduate Certificate in Digital Content Creation are excellent choices for professionals aiming to deepen their knowledge. If you're interested in even more extensive programmes, consider the Bachelor of Applied Business (Marketing) or the Graduate Diploma in Marketing.

Our digital marketing courses are recognised by esteemed training providers in Melbourne, such as Bentley College, which offers the Diploma of Marketing and Communication. Other notable institutions include Monash University and La Trobe University. Engaging with these providers ensures that you receive quality training that meets industry standards.

Upon completing a course, a range of job opportunities becomes accessible, including roles such as Digital Marketing Manager, Email Marketing Specialist, and Social Media Manager. These roles are in demand across various industries in Melbourne, making your qualification a valuable asset for entering the workforce.

In addition to marketing-specific learning, you may also explore interconnected fields through courses in Business or Digital Marketing within the Melbourne educational landscape. Investing in Digital Marketing Specialist courses in Melbourne provides you with insights into becoming a skilled professional while opening doors to various lucrative career paths. Don't hesitate—take charge of your future in digital marketing today!