This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
Browse occupations related to Digital Marketing Specialist
If you're looking to advance your career in the vibrant field of digital marketing, there are a variety of Digital Marketing Specialist courses in Bacchus Marsh to suit your needs. Whether you're just starting out or are an experienced professional, Bacchus Marsh offers a range of options tailored to different skill levels. For beginners, consider enrolling in the Digital Marketing: Elevate course, which provides foundational knowledge for those with little or no prior experience.
For those with existing qualifications, there are advanced courses that can enhance your skills further. The Diploma of Marketing and Communication BSB50620 offered by Newton College is a fantastic choice, as well as the Graduate Diploma in Marketing from La Trobe University. With seven advanced courses available, including the Bachelor of Applied Business (Marketing), learners can find the perfect programme to further their expertise.
Attending courses in Bacchus Marsh not only equips you with valuable skills but also connects you with job roles that are in high demand. Graduates can pursue a range of exciting positions such as an Email Marketing Specialist, Social Media Manager, or even a Digital Marketing Manager. As the industry continues to evolve, staying ahead with the right qualifications is crucial for career growth.
In addition to comprehensive course offerings, Bacchus Marsh's local training providers, including Insight Academy and Monash University, pave the way for your future in digital marketing. Explore the links to discover related fields of study, including Business courses and Digital Marketing, which can complement your Specialisation. Start your journey towards becoming a Digital Marketing Specialist today!