This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
Browse occupations related to Digital Marketing Specialist
If you’re looking to advance your career in marketing, the Digital Marketing Specialist courses in Geelong offer an excellent opportunity for professionals and beginners alike. With 8 distinct courses available in this vibrant city, learners can choose from various options tailored to individual experience levels. Beginners can kickstart their journey with the Digital Marketing: Elevate course, while those with experience can explore advanced qualifications, including the Diploma of Marketing and Communication and the Bachelor of Commerce (Honours) (Marketing).
Several reputable training providers deliver these Digital Marketing Specialist courses in Geelong. Organisations such as Albright and Monash University provide comprehensive training that equips students with the tools needed to excel in various digital marketing roles. Other esteemed institutions like La Trobe University and Insight Academy also offer courses designed to meet the growing demands in the digital landscape.
The skills gained from these courses can lead to a range of exciting job roles within the digital marketing field. Graduates can pursue positions such as an Email Marketing Specialist, Social Media Manager, or even a Digital Marketing Manager. Other paths include opportunities as a SEO Specialist or SEM Specialist, allowing for diverse career options that cater to various interests.
In addition to these roles, the knowledge gained from Digital Marketing Specialist courses in Geelong can also benefit those interested in related career pathways such as becoming a Content Strategist or a Digital Project Manager. With the fast-evolving nature of the industry, upskilling through education in Geelong not only positions learners to meet market demands but also fosters long-term career development in the digital marketing sphere.