This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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For those looking to elevate their career in the thriving field of digital marketing, the Digital Marketing Specialist courses in Australian Capital Territory provide a comprehensive educational pathway. This range of courses is designed to equip both beginners and experienced learners with the skills necessary to excel in this fast-paced industry. With options such as the popular Digital Marketing: Elevate for newcomers, and advanced qualifications like the Diploma of Marketing and Communication BSB50620 and the Graduate Certificate in Digital Content Creation, there is a suitable course for every learning level.
In the vibrant Australian Capital Territory, students can benefit from reputable training providers like ANU, which offers the esteemed Bachelor of Commerce (Honours) (Marketing). With a strong focus on practical skills and industry relevance, these courses prepare graduates to take on crucial positions in digital marketing teams, equipping them for roles such as Email Marketing Specialist, Social Media Manager, and SEO Specialist.
As the demand for digital marketing professionals continues to rise, pursuing Digital Marketing Specialist courses in Australian Capital Territory is a strategic step for future success. Students not only gain essential skills but also gain insights into related job roles such as SEM Specialist and Content Strategist. This holistic approach ensures that graduates are well-rounded and prepared for the challenges of today’s digital landscape, setting them apart in the competitive job market.
Additionally, learners interested in advancing their knowledge can explore further opportunities through related fields, such as Business courses and Digital Marketing. These interconnected areas not only broaden career prospects but also enhance competencies, making one a valuable asset to any marketing team. By choosing to study digital marketing in the Australian Capital Territory, individuals are making a smart investment in their career and future in the expansive world of digital marketing.