This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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If you're seeking to step into the exciting world of digital marketing, the Digital Marketing Specialist courses in Canberra offer various options tailored for both newcomers and experienced professionals. With one beginner course, the Digital Marketing: Elevate, you can develop foundational skills needed to thrive in the industry. This course is perfect for those with no prior experience, allowing you to gain essential knowledge in digital marketing practices.
For those with a little more experience, Canberra is home to four advanced courses designed to enhance your expertise. The Diploma of Marketing and Communication BSB50620 and the Bachelor of Applied Business (Marketing) are excellent choices for learners looking to deepen their understanding of marketing strategies. Additionally, the Graduate Certificate in Digital Content Creation and the Bachelor of Commerce (Honours) (Marketing) offer advanced learning opportunities to elevate your career prospects in the digital landscape.
Top training providers like ANU deliver these Digital Marketing Specialist courses right in Canberra, ensuring that local learners receive quality education from recognised institutions. By choosing a reputable training provider, you can be confident that your studies align with industry standards, preparing you for a successful career in digital marketing.
Upon completion of your studies, various exciting job roles await you in the digital marketing field. Explore positions such as Email Marketing Specialist, Social Media Manager, and SEO Specialist. Each of these roles plays a critical part in developing and executing marketing strategies that engage and attract customers online.
By starting your educational journey with the Digital Marketing Specialist courses in Canberra, you'll not only gain invaluable skills but also open doors to various career opportunities in fields related to business and digital marketing. Whether you're aiming for a position as a SEM Specialist or a Digital Project Manager, the training available in your local area equips you with the essential tools for success. Start exploring your options today!