This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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Digital Marketing Specialist courses in South Australia provide valuable training for individuals aiming to excel in the ever-evolving digital marketing landscape. Whether you are starting your journey or looking to advance your career, this region offers an array of options, including beginner courses like the Digital Marketing: Elevate. This course is designed for learners with no prior experience and serves as an excellent introduction to the fundamental concepts and practical skills needed for effective digital marketing.
For those with previous experience or qualifications, South Australia boasts several advanced Digital Marketing Specialist courses, such as the Diploma of Marketing and Communication BSB50620, and the Graduate Certificate in Digital Content Creation. Additionally, universities like The University of Adelaide offer esteemed programs, including the Bachelor of Commerce (Honours) in Marketing, which is perfect for aspirants aiming for managerial roles in the digital marketing sector.
With increasing demand for skilled professionals in digital marketing, various job roles await graduates of these courses, including respected positions such as Email Marketing Specialist, Social Media Manager, and Digital Marketing Manager. South Australia’s dynamic job market and growing emphasis on digital presence mean that a qualification in digital marketing can lead to a rewarding and impactful career.
The robust Digital Marketing Specialist framework correlates with various fields of study that enrich your career trajectory. Explore the comprehensive range of Business courses and delve into the specialised world of Digital Marketing. With quality training providers in South Australia like Greenwich College offering relevant and recognised certifications, you can confidently step into the digital marketing realm, equipped with the skills and knowledge to thrive in an increasingly competitive environment.