Social Media Marketing

Browse careers that are in demand now and meet Australia’s future workforce needs.

Social Media Manager

A Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.

Avg yearly income $65,000
Skill level Advanced

Social Media Coordinator

A Social Media Coordinator manages an organisation's social media by creating content, engaging with audiences, and staying on top of trends.

Avg yearly income $69,940
Skill level Advanced

Social Media Strategist

A Social Media Strategist creates and implements strategies to enhance brand engagement, conduct market research, and analyse performance metrics.

Avg yearly income $93,600
Skill level Advanced

Media Advisor

Media Advisors manage and enhance an organisation's public image through strategic communication, crafting press releases, coordinating media, and advising on strategies.

Avg yearly income $93,600
Skill level Advanced

Social Marketer

Social Marketers create and implement strategies to boost brand visibility on social media, managing accounts, analysing trends, and ensuring effective collaboration.

Avg yearly income $65,000
Skill level Advanced

Brand Strategist

Brand Strategists create and implement strategies to enhance a company's brand identity, focusing on market research and developing campaigns for brand awareness.

Avg yearly income $91,520
Skill level Advanced
Source: Jobs and Skills Australia

Courses in social media marketing

All skill levels Beginner Experienced
BSB40820

Certificate IV in Marketing and Communication
Online
8 - 18 months
$1,250 - $5,009
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Coordinator Communications Officer Social Media Coordinator
Digital Marketing Assistant Marketing Consultant Brand Manager Content Manager Public Relations Officer SEO Specialist Event Coordinator
+ 7 more
10904NAT

Diploma of Social Media Marketing
Online
12 - 24 months
$4,295 - $6,105
  • There are no mandated entry requirements.
Additional requirements may apply.
Social Media Strategist Content Creator Content Specialist
Social Media Manager Content Marketing Manager Digital Marketing Assistant
+ 3 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Social Media Strategist Content Creator Content Specialist Social Media Manager Content Marketing Manager Digital Marketing Assistant + 3 more

Digital Marketing: Elevate
Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
Social Media Manager Email Marketing Specialist E-Commerce Manager
Search Engine Optimisation Specialist Communications Coordinator Digital Marketing Specialist Digital Marketer SEO Specialist Growth Marketer
+ 6 more

Social Media Marketing: Elevate
Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketer Social Media Manager Communications Coordinator
Content Marketing Manager SEO Specialist
+ 2 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketer Social Media Manager Communications Coordinator Content Marketing Manager SEO Specialist + 2 more

Digital Marketing: Foundations
Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
Content Writer Marketing Assistant Social Media Coordinator
Digital Marketing Assistant Digital Editor
+ 2 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Content Writer Marketing Assistant Social Media Coordinator Digital Marketing Assistant Digital Editor + 2 more
BSB50620

Diploma of Marketing and Communication
Online
12 months
$4,095
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Coordinator Marketing Manager Digital Marketing Specialist
Campaign Manager Social Media Coordinator Social Media Manager Market Research Analyst Communications Officer Engagement Manager
+ 6 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Coordinator Marketing Manager Digital Marketing Specialist Campaign Manager Social Media Coordinator Social Media Manager Market Research Analyst Communications Officer Engagement Manager + 6 more

Bachelor of Applied Business (Marketing)
Online
24 months
$58,200
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Manager Communications Manager Brand Manager
Marketer Digital Marketing Specialist Content Marketing Manager Social Media Manager Marketing Analyst
+ 5 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Manager Communications Manager Brand Manager Marketer Digital Marketing Specialist Content Marketing Manager Social Media Manager Marketing Analyst + 5 more

Certified AI-Powered Digital Marketing Specialist
Online
4 months
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Specialist Social Media Manager Content Strategist
SEO Specialist SEM Specialist Marketing Analyst Campaign Manager Email Marketing Specialist
+ 5 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Specialist Social Media Manager Content Strategist SEO Specialist SEM Specialist Marketing Analyst Campaign Manager Email Marketing Specialist + 5 more

Bachelor of Business (Marketing)
Blended, Distance, On Campus, Online
3 years
$43,458 - $111,300
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Project Manager Media Buyer Media Planner
Content Marketing Manager Brand Manager Chief Marketing Officer (CMO) Product Marketing Manager Promotions Manager Advertising Manager Brand Strategist Marketing Manager Marketing Strategist Campaign Manager
+ 10 more
10931NAT

Diploma of Digital Marketing
On Campus
12 - 17 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
SEO Specialist Social Media Coordinator Email Marketing Specialist
Marketing Coordinator SEM Specialist Digital Marketer Digital Marketing Specialist Online Content Creator Paid Search Manager
+ 6 more
CUA41220

Certificate IV in Screen and Media (Journalism)
Traineeship
4 months
$12,560
  • There are no mandated entry requirements.
Additional requirements may apply.
Multimedia Writer Journalist Content Creator
Content Writer Social Media Coordinator Production Assistant Freelance Writer Editorial Assistant
+ 5 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Multimedia Writer Journalist Content Creator Content Writer Social Media Coordinator Production Assistant Freelance Writer Editorial Assistant + 5 more
CUA40920

Certificate IV in Music (Business)
On Campus
12 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
Music Manager Music Publisher Event Coordinator
Social Media Coordinator
+ 1 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Music Manager Music Publisher Event Coordinator Social Media Coordinator + 1 more

Bachelor of Journalism
On Campus, Online
3 years
$48,097 - $107,040
  • There are no mandated entry requirements.
Additional requirements may apply.
Broadcaster Content Creator Content Writer
Feature Writer Journalist Reporter Media Researcher Music Journalist Media Advisor Communications Adviser Media Officer Arts Journalist News Reporter Radio Presenter Editorial Assistant Foreign Correspondent Freelance Writer Public Affairs Consultant Science Journalist Critic
+ 17 more

Bachelor of Communication
Blended, On Campus, Online
3 years
$49,057 - $113,160
  • There are no mandated entry requirements.
Additional requirements may apply.
Public Affairs Consultant Content Writer Content Executive
Media Buyer Publisher Communications Coordinator Media Consultant Content Specialist Editorial Assistant Public Relations Executive Speech Writer Radio Presenter Newsreader Columnist Presenter Digital Content Coordinator Change And Communications Manager Community Engagement Officer Podcaster Media Advisor Music Journalist Content Editor Editor Communications Adviser Communications Manager Journalist
+ 23 more

Bachelor of Communication (Journalism)
On Campus
3 years
$50,400 - $52,313
  • There are no mandated entry requirements.
Additional requirements may apply.
Content Writer Radio Broadcaster News Reporter
Foreign Correspondent Fiction Writer Broadcaster Book Editor Editorial Assistant Entertainment Journalist International Journalist Sports Journalist Commentator Newsreader Radio Presenter Arts Journalist Multimedia Writer Content Editor Media Lawyer Music Journalist Media Advisor Digital Editor Publishing Coordinator Editor Journalist Presenter Reporter Critic Arts Writer Sports Broadcaster
+ 26 more

Bachelor of Arts (Digital Media)
Blended, On Campus, Online
3 years
$42,165 - $107,040
  • There are no mandated entry requirements.
Additional requirements may apply.
Social Media Manager Video Producer Game Artist
Game Designer Animator Multimedia Artist Content Executive
+ 4 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Social Media Manager Video Producer Game Artist Game Designer Animator Multimedia Artist Content Executive + 4 more

Bachelor of Arts (Public Relations)
On Campus
24 months
$107,040
  • There are no mandated entry requirements.
Additional requirements may apply.
Publicist Media Advisor Communications Coordinator
Media Consultant Public Relations Executive Public Relations Officer Public Affairs Consultant Communications Specialist Community Relations Manager
+ 6 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Publicist Media Advisor Communications Coordinator Media Consultant Public Relations Executive Public Relations Officer Public Affairs Consultant Communications Specialist Community Relations Manager + 6 more

Bachelor of Arts (Media and Communication)
On Campus, Online
3 years
$44,382
  • There are no mandated entry requirements.
Additional requirements may apply.
Media Lawyer Content Editor Communications Officer
Media Officer Content Creator Journalist Public Relations Officer Social Media Manager Public Relations Executive Book Editor Media Consultant Editorial Assistant Creative Director Publisher Radio Broadcaster Casting Agent Advertising Specialist Content Executive
+ 15 more

Bachelor of Arts (Media Studies)
On Campus, Online
3 years
$44,382 - $107,040
  • There are no mandated entry requirements.
Additional requirements may apply.
Journalist Content Creator Social Media Manager
Communications Officer Public Relations Officer Scriptwriter Screenwriter Media Analyst Video Editor Filmmaker
+ 7 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Journalist Content Creator Social Media Manager Communications Officer Public Relations Officer Scriptwriter Screenwriter Media Analyst Video Editor Filmmaker + 7 more

Bachelor of Arts (Social Media)
On Campus, Online
3 years
$107,040
  • There are no mandated entry requirements.
Additional requirements may apply.
Social Media Manager Content Writer Digital Content Coordinator
  • There are no mandated entry requirements.
Additional requirements may apply.
Social Media Manager Content Writer Digital Content Coordinator
*Showing course fees for all providers. Some providers may not be available in your area.

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Further reading

How to start a career in Social Media Marketing

4th August 2021

What can you do with a Diploma of Social Media Marketing?

13th January 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

All courses

More about social media marketing courses

In today's digital landscape, mastering Social Media Marketing is crucial for businesses to thrive. Courses.com.au offers a comprehensive range of Social Media Marketing courses across Australia, catering to both beginners and experienced learners seeking to enhance their skills. For those starting out, consider taking a look at beginner options such as the Social Media Marketing: Elevate course or the Digital Marketing: Elevate course, which provide foundational knowledge in the field. These courses help learners develop essential skills necessary to effectively navigate social media platforms.

For individuals with prior experience or qualifications, Courses.com.au lists numerous advanced programs, including the Certificate IV in Marketing and Communication and the Diploma of Social Media Marketing. Enrolling in these advanced courses opens doors to an array of lucrative career paths, such as becoming a Social Media Manager or an Email Marketing Specialist. These qualifications not only bolster your expertise but also enhance your employability in an ever-evolving job market.

Several training providers are located throughout Australia, offering on-campus courses that facilitate face-to-face learning. Notable local providers include the Swan Institute Australia, which offers the Certificate IV in Marketing and Communication, and MEGA Education, renowned for their Diploma of Social Media Marketing. Choosing to learn from these reputable institutions can provide you with invaluable insights and support throughout your educational journey, creating more opportunities for professional growth.

As you advance in your Social Media Marketing career, a variety of job roles await you, with prospects such as Business Analyst and Customer Success Manager. Equipping yourself with the right qualifications through the available social media marketing courses can greatly enhance your chances of success in obtaining these roles. Explore the extensive options at Courses.com.au and take the next step towards a rewarding career in social media marketing today!

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