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Market Researcher Courses in Victoria

A Market Researcher gathers and analyses consumer data to identify trends, providing insights and recommendations to clients through reports.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NSW
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a Market Researcher in Victoria?

Get qualified to work as a Market Researcher with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time Market Researcher generally earns $1,911 per week ($99,372 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.

Source: Australian Government Labour Market Insights

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A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.

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Related career opportunities

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Further reading

What is the Role of a Business Analyst?

14th October 2022

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

All market researcher courses

Market Researcher careers

If you are interested in pursuing a career as a Market Researcher, exploring the available Market Researcher courses in Victoria can be a vital step towards your future success. In this vibrant state, educational institutions offer tailored courses designed to equip learners with the necessary skills to excel in the industry. With a strong emphasis on practical applications and critical thinking, these courses prepare you for the challenges of the marketplace.

Among the options available, one prominent course is the Bachelor of Business (Business Analytics). This advanced higher education program is tailored for experienced learners who already possess qualifications and seek to deepen their expertise in market research. This qualification is invaluable for those aiming to provide data-driven insights that are crucial for business decision-making.

The delivery of these Market Researcher courses in Victoria is supported by esteemed training providers such as Victoria University. With a solid reputation in the education sector, VU brings a blend of academic rigor and industry relevance to its programs, ensuring that learners gain a practical, hands-on understanding of market research methodologies and tools.

Victoria boasts a dynamic job market for Market Researchers, making it an ideal location to pursue your studies. By enrolling in a Market Researcher course in Victoria, you will not only acquire essential skills but also expand your professional network within Melbourne and beyond. Start your journey today by reviewing the various educational offerings and take the next step towards a rewarding career in market research.