This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Market Researcher gathers and analyses consumer data to identify trends, providing insights and recommendations to clients through reports.
Get qualified to work as a Market Researcher with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Market Researcher generally earns $1,911 per week ($99,372 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.
Source: Australian Government Labour Market Insights
A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.
Browse occupations related to Market Researcher
Those looking to advance their career in the field of market research will find a variety of Market Researcher courses in Geelong that cater to different skill levels and interests. These courses are designed to equip students with the essential skills required to analyse market trends, understand consumer behaviour, and provide valuable insights that can drive business decisions. Whether you are starting your journey or seeking to enhance your existing knowledge, Geelong offers diverse options from reputable Registered Training Organisations (RTOs) or industry-recognised bodies in the region.
In addition to traditional market research roles, graduates of these courses may find themselves exploring a variety of related career paths. Job roles such as Social Media Manager, Market Research Analyst, and Campaign Manager are all integral to the marketing landscape of Geelong and beyond. Each of these positions demands a unique set of skills and knowledge, providing an excellent opportunity for market research graduates to broaden their career prospects while contributing to growth in the local industry.
By pursuing Market Researcher courses in Geelong, students not only gain insights into data collection and analysis but also learn how to apply their skills in real-world scenarios. This education can lead to exciting roles such as Content Strategist, Marketing Analyst, or Public Relations Executive, among others. With a commitment to enhancing their understanding of these roles, aspiring market researchers can effectively contribute to the dynamic business environment found in Geelong.