This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Market Researcher gathers and analyses consumer data to identify trends, providing insights and recommendations to clients through reports.
Get qualified to work as a Market Researcher with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Market Researcher generally earns $1,911 per week ($99,372 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.
Source: Australian Government Labour Market Insights
A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.
Browse occupations related to Market Researcher
If you're looking to start a career in market research, exploring Market Researcher courses in Queensland is a fantastic first step. These courses equip students with the essential skills and knowledge required to analyse market trends, consumer behaviour, and competitive landscapes, making them invaluable assets in various industries. With market research becoming increasingly important for strategic decision-making, professionals in this field can enjoy diverse opportunities in vibrant locations like Brisbane and the Gold Coast.
In Queensland, one notable training provider offering a comprehensive pathway in this domain is Alpha Crucis University College, which delivers the Bachelor of Business with a focus on Business Analytics. This qualification hones your skills in data analysis and market insights, preparing you for a variety of job roles such as Social Media Manager, Market Research Analyst, and Campaign Manager. The knowledge gained in these courses form a strong foundation for successful careers.
Prospective market researchers can also explore related fields of study that complement their education, such as Business courses and Marketing. The interplay between business acumen and marketing strategies significantly enhances one's ability to make informed decisions in their professional pursuits. Related career paths include Content Strategist, Marketing Analyst, and Sports Marketing Manager, among others.
Enrolling in Market Researcher courses in Queensland opens doors to an array of exciting career options while providing invaluable skills sought after by employers. As the demand for data-driven decision-making continues to grow, acquiring qualifications from reputable institutions such as Alpha Crucis University College will position you well in the competitive job market. With opportunities not only in traditional roles but also in areas such as Media Relations Specialist and Public Relations Executive, the future looks promising for aspiring market researchers in Queensland.