This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Market Researcher gathers and analyses consumer data to identify trends, providing insights and recommendations to clients through reports.
Get qualified to work as a Market Researcher with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Market Researcher generally earns $1,911 per week ($99,372 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.
Source: Australian Government Labour Market Insights
A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.
Browse occupations related to Market Researcher
When considering a career in market research, the Market Researcher courses in Gold Coast present a valuable opportunity for individuals seeking to develop their skills in this dynamic field. The Gold Coast, known for its vibrant business landscape, offers educational pathways that are both accessible and industry-relevant. For those with prior experience or qualifications, one of the most popular advanced courses available is the Bachelor of Business (Business Analytics) offered by Griffith University.
Griffith University, a reputable training provider in the Gold Coast, prepares students for various career roles within market research. Their comprehensive curriculum equips students with essential skills in data analysis, market trends, and consumer behaviour, which are crucial for success as a Market Researcher. Individuals interested in the broader aspects of business can also explore other related courses in Business and Marketing, further enhancing their professional prospects.
The job market for Market Researchers in the Gold Coast is diverse, providing numerous opportunities for graduates. Besides the Market Researcher role, students may find interest in related positions such as a Market Research Analyst, Social Media Manager, or Campaign Manager. These roles often overlap, drawing from similar skills acquired in market research training, thus offering valuable career flexibility.
Moreover, the Gold Coast hosts various job opportunities within marketing and sales, extending the reach of professionals in this domain. Alternative career paths also include positions like Content Strategist, Marketing Analyst, and Public Relations Executive. This diverse ecosystem encourages ongoing professional development and networking potential, essential for building a successful career in market research or related fields.
In conclusion, the accessibility of Market Researcher courses in Gold Coast not only makes it an ideal location for aspiring professionals but also ensures a supportive learning environment thanks to institutions like Griffith University. With a strategic focus on both education and practical skills, students are well-prepared for a fulfilling career in various areas of market research and business. As you embark on this educational journey, remember to explore the related job roles to fully understand the opportunities that await you in this vibrant region.