This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Market Researcher gathers and analyses consumer data to identify trends, providing insights and recommendations to clients through reports.
Get qualified to work as a Market Researcher with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Market Researcher generally earns $1,911 per week ($99,372 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.
Source: Australian Government Labour Market Insights
A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.
Browse occupations related to Market Researcher
For those looking to advance their career in the vibrant city of Townsville, the Market Researcher courses in Townsville offer an exceptional pathway into a dynamic field. With only one course available locally, the Bachelor of Business (Business Analytics) serves as a solid choice for experienced learners seeking to deepen their knowledge and skills in market research. This higher education course is designed to equip students with the essential tools for analysing business data and making informed decisions, which are key competencies for any successful Market Researcher.
In addition to the comprehensive education available, prospective students may also explore various related job roles that could pique their interest. Positions such as a Social Media Manager, Market Research Analyst, and Campaign Manager are all essential within the marketing landscape. Moreover, understanding the core principles in areas like Business and Marketing will benefit individuals aiming to specialise as a Market Researcher or other related roles such as Content Strategist or Marketing Analyst.
With the Townsville job market continually expanding, taking steps to pursue a course in market research could put you on the leading edge of new opportunities. Whether you aspire to become a Sports Marketing Manager or a Public Relations Executive, engaging in Market Researcher courses in Townsville not only strengthens your qualifications but also enhances your career prospects in a competitive field. Embrace the opportunity to learn and grow in this exciting career trajectory.