Australian National University
Bachelor of Commerce (Marketing)
Nationally Recognised Higher EducationThe Bachelor of Commerce offers significant flexibility and diversity for students. The degree allows you to study one or more business areas of your interests, including Accounting, Business Analytics, Business Information Systems, Corporate Sustainability, Economic Studies, Finance, International Business, Management or Marketing.
You will acquire the skills and knowledge to meet the challenges of a changing business environment, develop the ability to critically analyse emerging business issues, and be exposed to scholarly research in the national and global business arena. Achieving these academic and professional qualities will lead you to a wide range of business related professions and careers, or progress to more advanced studies.
Marketing Major
The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.
Delivery mode
Australian National University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- 496 Murramarang Rd, Kioloa, NSW
- Brinkin, NT
- Canberra, ACT
- Cotter Rd, Weston Creek, NSW
- Observatory Rd, Coonabarabran, NSW
Entry requirements
Domestic Students
- Completed Year 12 (ATAR optional) with ATAR 80.00 or equivalent
Course fees
Career opportunities
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Insights Analyst
An Insights Analyst examines and interprets data to provide actionable insights that drive business decisions. You might work in industries such as...
Marketing Specialist
A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including...
About Australian National University
ANU is a world-leading university in Australia’s capital. Excellence is embedded in our approach to research and education.
ANU has seven academic colleges that house a number of schools and research centres that specialise in a range of disciplines - all relevant but some unique in Australia and our region.
