Curtin University
Bachelor of Commerce (Marketing)
Nationally Recognised Higher EducationMarketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.
You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies, ensuring your learning meets the future needs of industry.
Delivery mode
Curtin University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- 78 Murray Street, Perth
- 137 St Georges Tce, Perth
- 117 Egan St, Kalgoorlie
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Engagement Manager
Engagement Managers create and maintain customer relationships through a variety of initiatives and strategies. They are the primary point of conta...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Insights Analyst
An Insights Analyst examines and interprets data to provide actionable insights that drive business decisions. You might work in industries such as...
Marketing Specialist
A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including...
About Curtin University
Curtin is an innovative, global university known for its high-impact research, strong industry partnerships and commitment to preparing you for jobs of the future.
You’ll receive an outstanding education in an inclusive and collaborative environment.
With Curtin ranked in the top one per cent of universities worldwide in the highly regarded Academic Ranking of World Universities (ARWU) 2022, you’ll experience high-quality teaching alongside world-class research.
