Deakin University
Bachelor of Commerce (Marketing)
Nationally Recognised Higher EducationStudy Deakin’s Bachelor of Commerce and earn a well-recognised qualification that is a pathway into the professions. You will receive an education that is relevant to industry via commerce majors accredited to each discipline’s top industry bodies. Plus, you will get a taste of professional life along with an understanding of what it takes to be job-ready through our work-integrated learning and experiential learning programs.
The ‘B Com’ is a traditional degree, designed to help you find a professional fit through practical and contemporary teaching methods.
Marketing Major
Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a mutually beneficial relationship between buyers and sellers. You will gain knowledge of marketing in digital domestic and international markets.
Delivery mode
Deakin University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Online
Set your own study schedule and balance study with your other commitments.
- 1 Gheringhap Street, Geelong, VIC
- 221 Burwood Highway, Burwood, VIC
Entry requirements
Domestic Students
- Completed Year 12 (ATAR optional) with ATAR 65.00 or equivalent
Course fees
Career opportunities
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Insights Analyst
An Insights Analyst examines and interprets data to provide actionable insights that drive business decisions. You might work in industries such as...
Marketing Specialist
A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including...
About Deakin University
As one of Australia's largest universities, Deakin has strong global linkages, world-class research and, most importantly, an educational portfolio that blends the best of campus and digital delivery into a highly supportive and personalised student experience.
