
La Trobe University
Bachelor of Commerce (Marketing)
Nationally Recognised Higher EducationBecome a leader in the rapidly evolving commercial world with La Trobe's Bachelor of Commerce. In this degree, co-designed with industry leaders, you'll develop the theoretical foundations and technical skills you need to establish an in-demand career at the forefront of your field. Learn the latest in commercial technologies such as automation, AI and big data, then apply it in the real world through industry placements, work-integrated learning projects and overseas student exchange opportunities.
About the Marketing major
The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.
Delivery mode
La Trobe University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Online
Set your own study schedule and balance study with your other commitments.
- Plenty Road, Bundoora, Melbourne, VIC
Entry requirements
Domestic Students
- Completed Year 12 (ATAR optional) with ATAR 80.05 or equivalent
Course fees
Career opportunities
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Insights Analyst
An Insights Analyst examines and interprets data to provide actionable insights that drive business decisions. You might work in industries such as...
Marketing Specialist
A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including...
About La Trobe University
La Trobe is a university known for making a positive difference in the lives of our students, partners and communities. We will become an even more valued and relevant university because of the way we respond to their needs in this time of great local and national crisis.
Our aim is to emerge as a more resilient, future-focused and necessarily more efficient institution that will thrive in a post-COVID world by being more sharply focused on the needs of our community, and by playing to our strengths in teaching and research.