La Trobe University

Bachelor of Commerce (Marketing)

Nationally Recognised Higher Education

Become a leader in the rapidly evolving commercial world with La Trobe's Bachelor of Commerce. In this degree, co-designed with industry leaders, you'll develop the theoretical foundations and technical skills you need to establish an in-demand career at the forefront of your field. Learn the latest in commercial technologies such as automation, AI and big data, then apply it in the real world through industry placements, work-integrated learning projects and overseas student exchange opportunities.

About the Marketing major
The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.

Delivery mode

La Trobe University offers this course through the following delivery modes:

On campus

Work with instructors and classmates in a supportive and collaborative environment.

Online

Set your own study schedule and balance study with your other commitments.

Locations
  • Plenty Road, Bundoora, Melbourne, VIC

Entry requirements

Domestic Students

  • Completed Year 12 (ATAR optional) with ATAR 80.05 or equivalent
Additional requirements may apply.

Course fees

Estimated Fee* $43,068 $126,000 Fees are based on full-time study.
Study mode On Campus / Online
Duration 3 Years
Estimated fee* $43,068 $126,000

Career opportunities

The Bachelor of Commerce (Marketing) will prepare you for the following roles.

About La Trobe University

La Trobe is a university known for making a positive difference in the lives of our students, partners and communities. We will become an even more valued and relevant university because of the way we respond to their needs in this time of great local and national crisis.

Our aim is to emerge as a more resilient, future-focused and necessarily more efficient institution that will thrive in a post-COVID world by being more sharply focused on the needs of our community, and by playing to our strengths in teaching and research.

Operating since 1964
Legal name La Trobe University
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