The University of Melbourne
Bachelor of Commerce (Marketing)
Nationally Recognised Higher EducationMarketing is integral in selling products or services in an effective and profitable way, no matter the size of the business. It influences brand and corporate strategy. Using research and customer insight, marketing champions the voice, wants and needs of the customer to shape the product, service or delivery.
Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. All organisations engage in marketing activities and must decide on a marketing mix that suits them best.
Marketing allows you to manage a brand and contribute to an organisation’s business strategy. This is relevant within large organisations as well as start-ups or new businesses.
Delivery mode
The University of Melbourne offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- Grattan Street, Parkville
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Engagement Manager
Engagement Managers create and maintain customer relationships through a variety of initiatives and strategies. They are the primary point of conta...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Insights Analyst
An Insights Analyst examines and interprets data to provide actionable insights that drive business decisions. You might work in industries such as...
Marketing Specialist
A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including...
About The University of Melbourne
Australia's leading university.
Our distinctive Melbourne experience helps graduates become well-rounded, thoughtful and skilled professionals – making a positive impact across the globe.
Our research contributes to solving social, economic and environmental challenges the world is facing today and into the future. We’re tightly connected with our communities, at home and abroad, which only enriches our learning, teaching, and research.
