The University of Western Australia
Bachelor of Commerce (Marketing)
Nationally Recognised Higher EducationEqually practical and theoretical, our marketing teachers are researchers who help you to understand the role of marketing, through curiosity, creativity, analysis, evidence, and innovation. We cover branding, content marketing, marketing analytics, social media marketing, and search engine marketing, to name just a few topics.
You’ll explore areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing. Practical projects may include developing marketing plans, implementing advertising campaigns, or conducting marketing research and developing marketing strategies. This major involves comprehensive study with some of the best marketing academics and professionals in the country. It is taught through a combination of lectures, tutorials, workshops and other in-class activities. Combined with the Business School’s high-level industry partnerships, it balances theory, practice and future prospects for students looking for a career in marketing.
Delivery mode
The University of Western Australia offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- 35 Stirling Highway, Perth
- 35 Stirling Terrace, Albany
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Engagement Manager
Engagement Managers create and maintain customer relationships through a variety of initiatives and strategies. They are the primary point of conta...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Insights Analyst
An Insights Analyst examines and interprets data to provide actionable insights that drive business decisions. You might work in industries such as...
Marketing Specialist
A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including...
About The University of Western Australia
As WA’s first university with a history of teaching and research over 100 years, our founding vision remains stronger than ever.
Today, just as it was when we opened our doors in 1913, our enduring mission is to provide world-class education, research and community engagement for the advancement of the prosperity and welfare of our communities. We seek to create global leaders through our industry-integrated education and world-leading research.
