Laneway Education
Advanced Diploma of Marketing and Communication
Nationally Recognised Vocational Education and Training (VET)This course will provide you with the skills and knowledge to provide leadership and strategic direction across the marketing activities of an organisation. This will include being able to analyse, design, and execute judgments using wide-ranging technical, creative, conceptual, and managerial competencies. You may decide to become highly specialised or keep your skill-set broad within the marketing field. Upon graduation you may find yourself accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Delivery mode
Laneway Education offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
- 31 York Street, Sydney, NSW
- 118 Queen Street, Melbourne, VIC
Entry requirements
Domestic Students
- At least 4 years work experience in a related field OR
- Completed Diploma of Business or equivalent qualifications OR
- Have completed the following units: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, and BSBPMG430 Undertake project work.
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Advanced Diploma of Marketing and Communication will prepare you for the following roles.
Communications Manager
Communications Managers are responsible for the way an organisation communicates with its clients, stakeholders and the general public — as well as...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Account Director
Account Directors manage relationships between the organisation and their key clients. They are skilled negotiators and have a background in sales...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Digital Marketing Manager
A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
About Laneway Education
At Laneway Education, we empower students to think like entrepreneurs and innovators. We’ve thrown out the old classroom rules and challenge our students to engage with real-world problems and opportunities in a creative way. We believe this transforms our students into active, lifelong learners. When faced with a problem to solve and a mix of choices and responsibilities, the learning experience becomes deep and long-lasting.
