Monash University
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationThe world of business is constantly evolving and filled with all kinds of incredible opportunities. The Bachelor of Business is your invitation to uncover the area of business that inspires you the most. It’s a practical course that’s designed to give you an applied, real-world perspective on contemporary business. Whether you want to learn what it takes to contribute to and lead a successful business, looking to become familiar with the ins and outs of the ever-changing stock market or curious about what gives the most iconic brands their power, this course can help you uncover the answers.
Marketing major
A strong marketing strategy is what separates the brands you recognise from the ones you don't. Marketing is about more than just sales or advertising – it's actually a dynamic, complex activity that focuses on providing value to both organisations and consumers. A major in Marketing provides you with valuable marketing insight and background for use in any part of any organisation, and will equip you with marketing skills for the broadest possible spectrum of roles.
Delivery mode
Monash University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- 900 Dandenong Road, Caulfield East, VIC
Entry requirements
Domestic Students
- Completed Year 12 (ATAR optional) with ATAR 66.05 or equivalent
Course fees
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Marketing Project Manager
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
Media Buyer
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Media Planner
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out m...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
About Monash University
Monash has a 60-year history of making a global impact through our outstanding research, diversity, breadth of alumni, partnerships and connections that result in new solutions and better outcomes. We do this with a global mindset that comes to life through our global locations.
