Queensland University of Technology
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationTailor your business degree to your career aspirations with a choice of 11 major study areas plus second majors, minors and electives. Graduate with deep knowledge and experience in your chosen major, equipping you as a professional in your chosen discipline. Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.
Marketing Major
Great marketing campaigns create demand, generate value and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in common—a great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives.
In this course, you will learn how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals.
Delivery mode
Queensland University of Technology offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Online
Set your own study schedule and balance study with your other commitments.
- 2 George St, Brisbane City, QLD
Entry requirements
Domestic Students
- Completed Year 12 (ATAR optional) with ATAR 70.00 or equivalent
Course fees
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Marketing Project Manager
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
Media Buyer
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Media Planner
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out m...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
About Queensland University of Technology
Queensland University of Technology (QUT) is a major Australian university with a truly global outlook. Home to nearly 50,000 students, we’re providing real-world infrastructure, learning and teaching, and graduate skills to the next generation of change-makers.
