Swinburne University of Technology

Bachelor of Business (Marketing)

Nationally Recognised Higher Education

Step into a world of opportunity with our Bachelor of Business degree. Tailor your path with a broad range of majors, ranging from Finance to Entrepreneurship. Experience hands-on learning and develop your digital skills across leading platforms like MYOB, Xero, and Google Analytics. Contribute to sustainability projects and make a positive impact on the world and others through ethical business practices. Connect with industry experts and mentors in your areas of interest for unparalleled personal growth and networking opportunities.

Majoring in Marketing
Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. In this major, you'll learn how to deploy traditional and digital marketing strategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver the integrated marketing strategies.

Delivery mode

Swinburne University of Technology offers this course through the following delivery modes:

On campus

Work with instructors and classmates in a supportive and collaborative environment.

Locations
  • John Street, Hawthorn, VIC

Entry requirements

Domestic Students

  • Completed Year 12 (ATAR optional) with ATAR 60.00 or equivalent
Additional requirements may apply.

Course fees

Estimated Fee* $50,976 $125,280 Fees are based on full-time study.
Study mode On Campus
Duration 3 Years
Estimated fee* $50,976 $125,280

Career opportunities

The Bachelor of Business (Marketing) will prepare you for the following roles.

About Swinburne University of Technology

Swinburne University of Technology helps you reach your study and career goals through a wide range of courses and pathways. You’ll receive individual attention and attend small, manageable classes. You’ll enjoy an exciting and dynamic experience, whether studying at our modern campuses, in the workplace or online.

Operating since 1998
Legal name Swinburne University of Technology
CRICOS code