Australian College
Certificate IV in Marketing and Communication
Nationally Recognised Vocational Education and Training (VET)Our BSB40820 Certificate IV in Marketing and Communication is designed for individuals aiming to build a career in the dynamic fields of marketing and public relations. Whether you’re aspiring to become a Marketing Coordinator, Public Relations Officer, or Digital Marketing Assistant, this qualification provides the essential knowledge and practical skills required to excel in these roles.
What You’ll Be Able to Do in the Workplace
Upon completion of this course, you’ll be equipped to:
- Deliver Impactful Presentations – Confidently create and deliver professional presentations that effectively communicate marketing strategies and ideas to stakeholders, clients, and teams.
- Create and Manage Marketing Campaigns – Design, implement, and evaluate marketing campaigns that align with business objectives, enhancing engagement and driving growth.
- Understand Consumer Behaviour – Analyse consumer patterns to develop targeted marketing strategies that resonate with specific audiences.
- Apply Critical Thinking to Solve Problems – Approach marketing challenges with creativity, offering innovative solutions adaptable to industry trends.
- Lead Communication Initiatives – Manage internal and external communication strategies to foster collaboration and consistency within your organisation.
- Develop Content and Write Effectively – Produce complex marketing documents and promotional content that clearly convey key messages and engage customers.
- Promote and Market New Business Ventures – Lead marketing efforts for new products and services, ensuring they stand out in competitive markets.
- Enhance Workplace Health and Safety – Implement and monitor workplace health and safety policies to maintain a safe and productive environment.
Delivery mode
Australian College offers this course through the following delivery modes:
Online
Set your own study schedule and balance study with your other commitments.
Self-paced completed online in your own time, at your own pace.
This course is delivered using an asynchronous study methodology, utilising mainly online delivery (eLearning) of learning materials and assessment resources.
We provide our students ongoing support throughout the course duration via telephone, emails and/or virtual online meetings, on request.
Entry requirements
Domestic Students
- There are no mandated entry requirements.
This course does not have mandatory entry requirements as outlined in the training package.
However, Australian College has certain admission criteria for this course. Prospective students must:
- Be minimum 16 years of age or older at the time of enrolment. Parental consent is required from all students under the age of 18 years
- complete a language, literacy and numeracy test prior to enrolment
- depending on the unit, students may be required to interact with actual or simulated team members, clients and staff and maybe required to participate in audio/video-recorded role-plays with others.
- obtain their Unique Student Identifier (USI) and provide it to Australian College.
- agree to comply with Australian College policies and procedures as published on the website and outlined in the Student Handbook.
- pay all fees as outlined in the Enrolment Terms and Conditions.
Course fees
- NSW Subsidised Training This training may be subsidised by the NSW Government for eligible individuals. Places are limited.
PAYMENT OPTION 1 – $1,400 on enrolment, $1,400 on week 2, $1,200 on week 3
PAYMENT OPTION 2 – $450 deposit, then $80 weekly (for 50 weeks) = $4,450
PAYMENT OPTION 3 – Zip Money or customise your own payment plan
NSW Smart and Skilled Funding is available for eligible students.
Career opportunities
The Certificate IV in Marketing and Communication will prepare you for the following roles.
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Communications Officer
Communications Officers are part of the marketing and PR department, creating content and assisting with the development of communications strategi...
Social Media Coordinator
A Social Media Coordinator manages social media accounts on behalf of an organisation. You might be employed by the company as part of their market...
Digital Marketing Assistant
A Digital Marketing Assistant helps to produce marketing material used on websites, social media and other online platforms. You might create onlin...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Content Manager
A Content Manager oversees the production of material used in marketing activities. You might coordinate content for digital platforms and social m...
Public Relations Officer
A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand a...
SEO Specialist
An SEO Specialist works with businesses to ensure their websites receive more online traffic. You’ll use techniques such as data analysis and keywo...
Event Coordinator
An Event Coordinator organises events for their own workplace or for other organisations. You’ll liaise with stakeholders to work out event details...
About Australian College
Our programmes are tailored to meet the needs of both employers and students, offering flexibility and support throughout your learning journey. By choosing us, you embark on a transformative educational experience that broadens your knowledge and enhances your professional prospects.
Enrol at Australian College, where we are committed to guiding you towards a brighter future by expanding your horizons and illuminating your career pathways.
