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Sales Manager Courses

Sales Managers lead sales teams, set targets, oversee budgets, prepare proposals, and manage the CRM system while collaborating on marketing strategies.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NSW
      • ACT
      • QLD
      • TAS
      • WA
      • NT
      • SA
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a Sales Manager?

Get qualified to work as a Sales Manager with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time Sales Manager generally earns $2,271 per week ($118,092 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. Sales Managers often receive bonuses and incentives based on the performance of the sales team.

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There are approximately 100,600 Sales Managers employed in Australia right now, and this job role has been increasing over the past 5 years. Sales Managers are employed by wholesalers and retailers in a wide range of industries.

Source: Australian Government Labour Market Insights

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Sales Managers need advanced knowledge of sales and marketing strategies, administration and leadership skills. Get started with a Diploma of Customer Engagement or Certificate IV in Business Sales. These courses take 12-18 months to complete. You might also consider specialist qualifications according to your industry.

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Further reading

How do I become a sales manager?

22nd December 2022

What can you do with a Diploma of Leadership and Management?

20th April 2021

How to start a career in Practice Management

11th January 2022

Sales Manager careers

Sales Managers manage a team of sales representatives and consultants, setting sales targets and overseeing the departmental budget for wages and incentives. They prepare proposals, quotes, contracts, and orders — and maintain the organisation’s Customer Relationship Management (CRM) system.

As a Sales Manager you might be working with the marketing department to develop an advertising plan, preparing sales reports for the executive committee, meeting a key customer to discuss a new service offering, or conducting a motivational session with your sales team.