This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketer promotes brands or products online using social media, emails, and websites, creating content and engaging campaigns for audiences.
Get qualified to work as a Digital Marketer with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketer generally earns $1,538 per week ($79,976 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to see a strong increase in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketer. Digital Marketers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re planning a career as a Digital Marketer, consider enrolling in an Advanced Diploma of Digital Marketing. You’ll learn to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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