This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.
Get qualified to work as a Media Analyst with a course recognised across Australia. Speak to a training provider to learn more.
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Analyst
Exploring Media Analyst courses in Ballarat offers individuals the opportunity to delve into a growing field that combines analytical skills with creative thinking. As businesses increasingly rely on data-driven decision-making, the demand for qualified Media Analysts is continually on the rise. Enrolling in a course in Ballarat can equip you with the essential skills needed to interpret media data, develop strategies, and ultimately drive successful marketing outcomes.
In addition to its relevance in today’s job market, a career as a Media Analyst connects you to several related job roles that may pique your interest. For instance, many Media Analysts transition into positions like Digital Marketing Specialists or Social Media Managers. These roles benefit significantly from the analytical foundation that a Media Analyst provides, allowing for more effective understanding and engagement of target audiences. Furthermore, skills learned in Media Analyst courses are also applicable to positions such as SEO Specialists and SEM Specialists, enhancing your employability across multiple marketing domains.
Being located in Ballarat, students have access to practical examples and case studies relevant to the local industry, which can enhance learning and application of media analysis techniques. Recognised training providers in the area offer comprehensive programs that integrate these insights, preparing you for a successful career in media analysis. By understanding the local market dynamics, you can become a more competent Media Analyst and better serve businesses in the region.
A comprehensive understanding of media analytics can also open the door to specialised roles such as Email Marketing Specialists or Content Strategists. Each of these roles demands a unique blend of creativity and analytical expertise, making the skills gained from Media Analyst courses invaluable. Additionally, with the rise of digital project management and growth marketing, Media Analysts can seamlessly transition into roles like Digital Project Manager and Growth Marketer.
With the variety of career paths that stem from a solid educational background, students should consider the potential of Digital Marketing Assistant positions as an entry point into the industry. Completing Media Analyst courses in Ballarat not only arms you with marketable skills but also provides a stepping stone to a successful and fulfilling career. Investing in your education today can lead to rewarding job opportunities in the thriving field of media analysis and digital marketing.