This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.
Get qualified to work as a Media Analyst with a course recognised across Australia. Speak to a training provider to learn more.
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Analyst
If you are looking to pursue a career as a Media Analyst in Brisbane, you have come to the right place. Brisbane offers a variety of Media Analyst courses to help you develop the necessary skills and knowledge. Among the options available, the prestigious Bond University provides a Bachelor of Arts in Media Studies, which is an excellent choice for those wanting to delve deeper into media analytics. This Higher Education course is perfect for experienced learners who already have prior qualifications in the field.
Studying a Bachelor of Arts (Media Studies) equips you with essential analytical skills that are highly sought after in today’s digital landscape. As a Media Analyst, you will gain proficiency in interpreting data and formulating effective media strategies. The course also links to broader Business courses and Digital Marketing fields, enhancing your career prospects in various sectors.
The role of a Media Analyst intersects with numerous exciting career paths. In Brisbane, you may also find opportunities as a Digital Marketing Specialist, Social Media Manager, or even a SEO Specialist. Each of these roles makes use of the analytical skills gained through dedicated training and provides avenues for growth and innovation in the ever-evolving media landscape.
The Media Analyst courses in Brisbane not only prepare you for the role you're pursuing but also introduce you to a network of professionals in the industry. By undertaking your studies at reputable institutions like Bond University, you will establish valuable connections that can aid in your career development and provide insights into emerging trends in media analytics.
Completing a Media Analyst course can open doors to a multitude of career roles such as SEM Specialist, Email Marketing Specialist, or a Content Strategist. The training you receive will fortify your ability to navigate the complexities of digital media and marketing. As the media landscape evolves, taking the first step today by enrolling in a course can set you on a path toward a rewarding career in this dynamic field.