This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.
Get qualified to work as a Media Analyst with a course recognised across Australia. Speak to a training provider to learn more.
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Analyst
If you're looking to kickstart your career in the dynamic field of media analysis, there are excellent Media Analyst courses in Gisborne that can equip you with essential skills and knowledge. Among the available offerings, the Bachelor of Arts (Media Studies) stands out as a comprehensive Higher Education course tailored for experienced learners. Located in the vibrant community of Gisborne, 3437, this course dives deep into media research, analysis techniques, and strategic media planning, helping you build a robust foundation for a successful career in media analysis.
In addition to the focused learning pathways, aspiring Media Analysts can explore various job roles that complement their skill set. If you're interested in specialised positions, consider the opportunities available as a Digital Marketing Specialist, Social Media Manager, or even an SEO Specialist. Each of these roles plays a vital part in the media landscape and can lead to fulfilling career paths for those who choose to expand their knowledge through relevant Business courses or Digital Marketing courses available in Gisborne.
Embarking on a journey in the field of media analysis opens doors to numerous pathways. For instance, pursuing roles like a Content Strategist or a Digital Project Manager could align perfectly with your newfound skills. Moreover, positions such as Growth Marketer and Digital Marketing Assistant highlight the demand for strategic thinkers in the media space. With dedicated Media Analyst courses in Gisborne, you're well on your way to a rewarding career in this exciting industry.