This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
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If you're considering a career in data-driven marketing, enrolling in Media Analyst courses in Hobart is an excellent step towards achieving your professional goals. These courses provide the essential skills needed to analyse media strategies and contribute effectively to business decisions. In Hobart, various accredited training providers offer tailored programmes designed to equip you with the tools and knowledge necessary to excel in this dynamic field, closely linked to Business courses and Digital Marketing.
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By choosing to embark on this educational journey, you’re not just preparing for a job; you're setting the foundation for a successful career in the evolving digital landscape. Explore the full range of related roles, including SEM Specialist, Email Marketing Specialist, and Content Strategist, all of which build on the competencies developed in the Media Analyst field. Get started on your path today with our comprehensive offerings of Media Analyst courses in Hobart!