This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Analyst
The demand for skilled media analysts is growing rapidly in Mackay, as businesses increasingly rely on data-driven insights to enhance their marketing strategies. If you are looking to step into this dynamic field, exploring Media Analyst courses in Mackay can be your first step towards a successful career. These courses are designed to equip you with the skills necessary to analyse media trends and customer behaviour effectively, providing invaluable insights that can aid in decision-making processes.
In addition to gaining expertise as a media analyst, students may find it beneficial to explore related fields such as digital marketing and business courses. These related areas offer further understanding of how media analysis fits into broader marketing strategies, thereby enhancing your employability. Many training providers in Mackay offer qualifications that can set you on the path toward roles such as Digital Marketing Specialist or Social Media Manager, making it easier to transition into growing sectors of the industry.
The Media Analyst role is closely associated with various job opportunities that may interest aspiring professionals. Students can consider pursuing careers as an SEO Specialist, SEM Specialist, or even a Content Strategist. These positions not only highlight the importance of media analysis but also showcase the multifaceted nature of digital marketing roles available in Mackay. Furthermore, roles such as Digital Project Manager and Growth Marketer are also viable career paths, showcasing the versatility of skills gained through media analyst training.