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Media Analyst Courses in Melbourne

Media Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NSW
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a Media Analyst in Melbourne?

Get qualified to work as a Media Analyst with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.

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There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.

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Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).

Source: Australian Government Labour Market Insights 2023

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Further reading

What is the Role of a Business Analyst?

14th October 2022

Career spotlight: Advertising and marketing professionals

2nd October 2019

How to start a career in Social Media Marketing

4th August 2021

All media analyst courses

Media Analyst careers

If you are considering a career as a Media Analyst, the range of Media Analyst courses in Melbourne provides an excellent foundation for your journey. With a focus on Higher Education, the courses are designed to equip learners with the necessary skills and knowledge to thrive in the dynamic media landscape. One of the standout options available is the Bachelor of Arts (Media Studies), offered by Deakin University, a reputable institution perfectly situated in the vibrant city of Melbourne. This course not only covers essential media theory but also practical applications, ensuring you are ready to enter the field with confidence.

Melbourne is a thriving hub for various media-related careers, and studying Media Analyst courses in Melbourne can open doors to numerous job roles. In addition to becoming a Media Analyst, you may find yourself drawn to roles such as a Digital Marketing Specialist, Social Media Manager, or an SEO Specialist. Each of these positions taps into your analytical skills and creative flair, making them ideal for media-focused graduates seeking to make their mark in Melbourne's energetic job market.

As you explore the various Media Analyst courses in Melbourne, keep in mind the vibrant community of professionals in the media sector. You might also consider pursuing other exciting careers such as SEM Specialist, Email Marketing Specialist, or even a Content Strategist. Each of these roles builds upon the skills you'll acquire through your studies, leading to a rich career filled with opportunities to grow and innovate.

Melbourne's extensive training landscape is complemented by networking opportunities within the industry, making it an exceptional place to pursue your education. By choosing a course like the Bachelor of Arts (Media Studies) at Deakin University, you will be well-positioned to take advantage of the city’s media industry while connecting with fellow aspiring professionals. Don’t forget to also consider roles such as Digital Project Manager and Growth Marketer as you navigate your educational path. With a supportive environment and a wealth of resources, Melbourne is truly an ideal location to embark on your journey in the media sector.