This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.
Get qualified to work as a Media Analyst with a course recognised across Australia. Speak to a training provider to learn more.
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Analyst
For individuals seeking to advance their career in the media sector, the availability of Media Analyst courses in Melton provides a comprehensive pathway to success. In Melton, students can enrol in the Bachelor of Arts (Media Studies) offered by the distinguished Deakin University. This course is ideal for those with prior experience or qualifications looking to deepen their expertise in media analysis and related fields.
The Media Analyst field is interconnected with various roles that aspiring professionals may consider. Graduates can explore opportunities as a Digital Marketing Specialist, Social Media Manager, or even as an SEO Specialist. Each of these positions utilises the analytical and strategic skills fostered through the Media Analyst courses in Melton, preparing students for the dynamic nature of the media landscape.
With Melton being a vibrant hub for media-related careers, the Media Analyst courses in Melton not only equip learners with critical knowledge but also offer insights into parallel job roles such as SEM Specialist, Email Marketing Specialist, and Content Strategist. These roles are essential in today’s digital-first environment, making the skillset acquired in Media Analyst training highly desirable to employers across the region.