This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
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For those looking to embark on a rewarding career in analytics, Media Analyst courses in Perth offer a fantastic starting point. These courses are tailored to equip students with the skills needed to analyse and interpret media data, providing a foundation for a successful career in various industries. With the increasing importance of data-driven decision-making in today’s market, completing a Media Analyst course can significantly enhance your employment prospects.
In addition to Media Analyst training, students may also explore related areas of study through our comprehensive Business courses and specialised Digital Marketing offerings. Becoming proficient in these fields can open doors to various job roles, including positions such as Digital Marketing Specialist, Social Media Manager, and SEO Specialist. Each of these roles benefits from a solid understanding of media analytics, positioning you as a valuable asset to future employers.
As you progress through your studies, you may also be interested in exploring diverse career paths that build on your skills as a Media Analyst. Potential job titles include SEM Specialist, Email Marketing Specialist, and Content Strategist. Each of these positions plays a crucial role in the broader digital landscape, allowing you to implement your analytical skills in practical, impactful ways.
Located in Perth, students have access to a vibrant learning community and various training providers who are committed to delivering high-quality education. By undertaking Media Analyst courses in Perth, you will not only gain essential skills but also position yourself as a competitive candidate for roles such as Digital Project Manager and Growth Marketer. Start your journey today and take the first step towards a successful career in media analysis and digital marketing.