This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Analysts assess marketing campaigns by collecting data, creating reports, and providing actionable insights for decision-makers.
There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.
There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.
Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications. If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
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If you're interested in pursuing a career as a Media Analyst, Rockingham offers a variety of specialized training options to help you achieve your goals. Enrolling in Media Analyst courses in Rockingham will equip you with the essential skills needed to analyse media trends and provide insightful data-driven decisions. These courses focus on real-world applications and are taught by Registered Training Organisations (RTOs) that are recognized within the industry. Furthermore, the local landscape is rich with opportunities, making Rockingham an ideal place to hone your expertise in media analysis.
In addition to the core Media Analyst coursework, you may also find interest in related roles such as a Digital Marketing Specialist or a Social Media Manager. These positions work hand in hand with media analysis, offering a broadened scope of career opportunities in the dynamic field of digital and traditional media. By considering these job roles, you can determine the best trajectory for your career based on your passions and skill set.
Moreover, industries are continuously evolving, and the skills gained through Media Analyst courses in Rockingham can lead to related positions such as an SEO Specialist or a Email Marketing Specialist. The diverse options available will not only enhance your resume but also position you strategically in the job market. By pursuing further education in areas like Business or Digital Marketing, you can customise your learning path and increase your employability across various sectors in Rockingham and beyond.