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SEM Specialist Courses in Melbourne

An SEM Specialist improves website traffic using SEO, data analysis, and paid ads, working in-house or as a consultant in marketing or IT.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NT
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a SEM Specialist in Melbourne?

Get qualified to work as a SEM Specialist with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time SEM Specialist generally earns $1,300 per week ($67,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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The number of people working in this field has grown strongly over the last five years. There are currently 51,400 people employed in this industry in Australia and many of them specialise as an SEM Specialist. SEM Specialists may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Labour Market Insights

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An Advanced Diploma of Digital Marketing is an ideal qualification if you’re planning a career as an SEM Specialist. This course explores various aspects of content planning and social media and gives you the skills to develop a digital marketing plan, use web analytics, paid search campaigns, email marketing and website optimisation.

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Further reading

How to start a career in Social Media Marketing

4th August 2021

What can you do with a Diploma of Social Media Marketing?

13th January 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

SEM Specialist careers

For those seeking to advance their career in digital marketing, the SEM Specialist courses in Melbourne provide an excellent opportunity. Offering a range of advanced training options, these courses are tailored for experienced learners who already possess prior qualifications or industry experience. With a focus on practical skills and knowledge, students can explore the intricacies of search engine marketing, preparing them for a range of professional opportunities in this dynamic field.

Two top-tier courses available in Melbourne specifically designed for aspiring SEM Specialists include the Bachelor of Business (Digital Marketing) and the Diploma of Digital Marketing 10931NAT. These qualifications not only enhance theoretical understanding but also build crucial capabilities required in the marketing sector. Students will benefit from Melbourne's vibrant business environment, which offers ample networking and career advancement opportunities post-completion.

In addition to SEM-specific training, the SEM Specialist role intersects with various fields of study, notably through comprehensive business courses and digital marketing programmes. By exploring these related categories, learners can gain a holistic understanding of marketing strategy and business principles, equipping them with the versatility needed in today’s competitive marketplace. Melbourne's stature as a hub for digital innovation makes it an ideal location for this type of education.

Pursuing SEM Specialist courses in Melbourne can significantly elevate your career prospects in the marketing landscape. Whether you're aiming for a specific role or looking to broaden your expertise, these courses will provide you with the tools and insights needed to excel. Engage with industry-recognised training providers and take the first step towards a successful future in digital marketing today.