This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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If you're looking to enhance your skills in the vibrant world of digital marketing, the Digital Marketing Specialist courses in Alice Springs offer a diverse array of options tailored to your needs. Whether you're just starting out or have prior experience, there’s something for everyone in this beautiful desert town. With a growing emphasis on digital marketing across various industries, having the right qualifications can set you apart in the job market.
For those who are new to the field, the beginner course Digital Marketing: Elevate is an excellent starting point. This course is designed to provide you with foundational knowledge in digital marketing topics, preparing you for a successful career in this dynamic area. Easy to access from Alice Springs' local training providers, this course will give you the confidence to launch your journey into the world of digital marketing.
If you have some experience under your belt and are looking to deepen your expertise, there are several advanced Digital Marketing Specialist courses available in Alice Springs. The Diploma of Marketing and Communication BSB50620 equips you with practical skills needed in strategic marketing and effective communication. Similarly, the Graduate Certificate in Digital Content Creation focuses on enhancing your ability to produce engaging content, a crucial aspect of any successful digital marketing strategy.
Additionally, the Bachelor of Applied Business (Marketing) provides a comprehensive understanding of marketing principles, combining theory and practical application. This degree is ideal for those aiming for mid-level or senior roles within the industry, making it a valuable investment for your future in digital marketing.