This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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If you're looking to enhance your digital skills and embark on a rewarding career, consider enrolling in Digital Marketing Specialist courses in Bathurst. These courses provide comprehensive training in various aspects of digital marketing, including strategy development, content creation, and social media management. With Bathurst being a hub for innovative businesses, you’ll find numerous opportunities to apply your skills locally, preparing you for roles such as a Digital Marketer or a Social Media Manager.
By completing Digital Marketing Specialist courses in Bathurst, you will also gain insights relevant to job roles like SEO Specialist and Content Strategist. The skills acquired through this training open doors to various specialisations, enabling you to explore opportunities in email marketing, content creation, and digital project management. As industries increasingly shift towards digital platforms, the demand for qualified professionals is on the rise in Bathurst and the surrounding regions.
Moreover, your training can position you for key roles such as a Growth Marketer or Digital Business Analyst, empowering you to lead digital initiatives and strategies. The breadth of business courses available in Bathurst complement the Digital Marketing Specialist training, equipping you with a well-rounded skill set to thrive in a competitive marketplace. Explore the options available today and take the first step towards a flourishing career in digital marketing!