This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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If you're interested in advancing your career in the exciting field of digital marketing, there are exceptional Digital Marketing Specialist courses in Gold Coast tailored to suit various skill levels. Whether you are a beginner or an experienced marketer, you can find the right course that fits your needs. One of the standout options for beginners is the Digital Marketing: Elevate. This course is designed for those with no prior experience and provides a solid foundation to kick-start your journey in digital marketing.
For those with prior experience or qualifications, the Gold Coast offers an array of advanced courses. You can enhance your skills through the comprehensive Diploma of Marketing and Communication BSB50620, which delves deeper into marketing strategies and communication techniques. Another popular choice is the Bachelor of Applied Business (Marketing), an excellent option for those aiming to elevate their qualifications and career prospects significantly. Furthermore, the Graduate Certificate in Digital Content Creation focuses on expanding knowledge in content strategies, crucial for any modern marketing professional.
The range of Digital Marketing Specialist courses in Gold Coast ensures that every aspiring marketer can find a suitable pathway to develop and excel in this fast-paced industry. With local training providers offering recognized qualifications, you will gain valuable skills and experiences directly applicable to the job market. Take the step towards enhancing your career in digital marketing and explore these excellent educational opportunities today!