This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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For those looking to enhance their skills in the digital marketing field, a range of Digital Marketing Specialist courses in Hervey Bay are available. Whether you are beginning your journey or seeking advanced training, the local education providers offer a selection of programs tailored to various experience levels. With opportunities for both Vocational Education and Training (VET) and Higher Education, learners in Hervey Bay can find the courses that best suit their career aspirations.
For beginners, the Digital Marketing: Elevate course is an excellent starting point. This course is designed for individuals without prior experience in the digital marketing arena, providing essential knowledge and skills to kick-start a career in this dynamic sector. Starting your education in digital marketing opens up numerous possibilities for professional development in Hervey Bay's growing market.
For experienced practitioners, there are advanced Digital Marketing Specialist courses in Hervey Bay that offer in-depth knowledge and strategic skills. The Diploma of Marketing and Communication BSB50620 provides an extensive understanding of marketing strategies, whereas the Bachelor of Applied Business (Marketing) enriches learners with comprehensive business concepts applicable in real-world scenarios. Moreover, the Graduate Certificate in Digital Content Creation equips students with the skills to craft engaging content, a vital aspect of digital marketing.
As you explore your options in digital marketing, it’s important to understand the relevant business courses that complement this field. The integration of business principles with digital marketing strategies enhances your marketability and effectiveness in various job roles. Additionally, comprehensive training in digital marketing ensures you are equipped to tackle contemporary challenges in the digital landscape.
Hervey Bay hosts a vibrant community eager to embrace innovative marketing techniques, making it a prime location for budding Digital Marketing Specialists. With multiple learning paths available, including short courses for quick upskilling, it has never been easier to pursue a rewarding career in marketing. Explore the offerings and take the first step towards a successful career in digital marketing by enrolling in one of the many Digital Marketing Specialist courses in Hervey Bay today.