This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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If you're looking to enhance your skills in the thriving field of digital marketing, there are excellent Digital Marketing Specialist courses in Hobart to consider. With the demand for skilled professionals in digital marketing increasing, these courses are designed to equip you with essential knowledge and practical skills. Whether you're starting your career or looking to elevate your expertise, there’s something for everyone in this vibrant city.
For those just beginning their journey, the Digital Marketing: Elevate course offers the perfect foundation. It is tailored for beginners with no prior experience or qualifications, providing a fantastic introduction to the key concepts and strategies in digital marketing. Conversely, if you have previous experience and are ready to advance your career, options like the Diploma of Marketing and Communication BSB50620 and the Graduate Certificate in Digital Content Creation are ideal choices to consider.
Hobart is home to a variety of training providers offering comprehensive Digital Marketing Specialist courses. With courses like the Bachelor of Applied Business (Marketing), you can deepen your understanding and gain valuable qualifications that can help you stand out in the competitive job market. Explore the diverse course options available and take a proactive step towards achieving your career ambitions in digital marketing today!