This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
Browse occupations related to Digital Marketing Specialist
If you are considering a career in digital marketing, exploring the range of Digital Marketing Specialist courses in Maitland is an excellent starting point. These courses are structured to equip you with the essential skills needed in today’s digital landscape. With various options available, including beginner courses like the Digital Marketing: Elevate, you can easily find a course that matches your experience level and learning objectives.
For those with prior experience, the advanced options such as the Diploma of Marketing and Communication BSB50620, Graduate Certificate in Digital Content Creation, and Bachelor of Applied Business (Marketing) provide comprehensive training designed to elevate your career prospects. The skills you gain will prepare you for various roles in the ever-evolving digital marketing sector.
As you work towards becoming a Digital Marketing Specialist, you may also want to consider related job roles that can further enhance your career path. Opportunities in positions such as Email Marketing Specialist, Social Media Manager, and SEO Specialist are just a few examples. Each of these roles plays a critical part in driving marketing strategies and campaign success across various platforms.
Furthermore, the Business courses and Digital Marketing categories available provide a broader foundation in essential business practices, complementing your digital marketing skills. By exploring these categories, you will gain insights into the foundational elements that support effective digital marketing strategies.
Maitland, located in the Hunter Region of New South Wales, offers a vibrant environment for aspiring digital marketers. With access to various training providers and resources, you can immerse yourself in a community focused on learning and growth. Investing in your education with the right Digital Marketing Specialist courses in Maitland will not only prepare you for specific job roles, such as Content Creator or Digital Marketing Manager, but also position you as a competitive candidate in the dynamic digital landscape.