This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
Browse occupations related to Digital Marketing Specialist
In Yeppoon, aspiring professionals can enhance their skill set through various Digital Marketing Specialist courses. These courses cater to individuals at different stages of their careers, whether you are a beginner looking to enter the field or an experienced marketer seeking to upskill. For newcomers, the Digital Marketing: Elevate course provides a solid foundation without requiring prior experience. On the other hand, those with existing qualifications can consider advanced options like the Diploma of Marketing and Communication BSB50620 or the Bachelor of Applied Business (Marketing), designed to deepen your expertise and enhance your career prospects.
Completing a Digital Marketing Specialist course in Yeppoon opens a range of exciting career opportunities. Graduates may find roles such as an Email Marketing Specialist, Social Media Manager, or even a SEO Specialist. Each of these positions plays a crucial part in shaping and executing digital marketing strategies for businesses in the region. The demand for skilled digital marketing professionals is on the rise, making it a rewarding field to enter.
For those already in the digital marketing landscape, advanced qualifications like the Graduate Certificate in Digital Content Creation can help enhance your career trajectory. Potential job roles include Digital Project Manager, Growth Marketer, and Digital Marketing Manager. By exploring the diverse Digital Marketing Specialist courses in Yeppoon, you can equip yourself with the knowledge and skills needed to thrive in one of today's most dynamic job markets.