This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.
Get qualified to work as a Digital Marketing Specialist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
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If you're looking to advance your career in digital marketing, the Digital Marketing Specialist courses in Wollongong offer a variety of options tailored to your experience level. Whether you're a beginner seeking foundational knowledge or an experienced professional eager to sharpen your skills, you can choose from a selection of courses provided by reputable training organisations. Notably, the Digital Marketing: Elevate course serves as a fantastic entry point for newcomers. For those with some background in the field, advanced courses like the Diploma of Marketing and Communication and the Bachelor of Applied Business (Marketing) are excellent choices.
Several esteemed training providers deliver these courses right here in Wollongong. Institutions such as VIE and the University of New South Wales ensure high-quality education that equips students with the necessary skills to succeed. Furthermore, the UEC Business is another reputable provider offering specialised programmes, including the Diploma of Digital Marketing 10931NAT, perfect for anyone aiming to deepen their expertise in digital marketing.
Upon completing one of the Digital Marketing Specialist courses in Wollongong, a wide range of career opportunities await. Potential job roles include Email Marketing Specialist, Social Media Manager, and SEO Specialist, each of which plays a vital role in today’s marketplace. Additionally, others might consider pursuing positions such as Digital Marketing Manager or Content Creator, making sure to leverage their newly acquired skills and knowledge in a rapidly evolving digital landscape. Explore these exciting opportunities further by visiting the job role links provided.
In addition to direct career pursuit, students may also benefit from related fields of study, expanding their knowledge in associated domains. The business courses available in Wollongong include a focus on Digital Marketing, which complements the core competencies of a Digital Marketing Specialist. This holistic approach not only enhances job prospects but also prepares individuals for leadership roles such as Head of Digital Strategy Transformation or Digital Business Strategist. Equipped with the right training, you can confidently step into the dynamic world of digital marketing. Take the first step by browsing the full range of courses in your area today!