Digital Marketing

Browse careers that are in demand now and meet Australia’s future workforce needs.

Junior Data Analyst

A Junior Data Analyst collects and analyses data to support organisations in decision-making, assisting with reports and visualising insights.

Avg yearly income $59,800
Skill level Advanced

Social Media Manager

A Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.

Avg yearly income $65,000
Skill level Advanced

SEO Specialist

An SEO Specialist enhances website visibility by using data analysis and keywords to boost search engine rankings and attract customers.

Avg yearly income $79,976
Skill level Advanced

Digital Marketer

A Digital Marketer promotes brands or products online using social media, emails, and websites, creating content and engaging campaigns for audiences.

Avg yearly income $79,976
Skill level Advanced

Communications Coordinator

Communications Coordinators manage social media content and digital production while ensuring alignment with marketing trends and branding.

Avg yearly income $93,600
Skill level Advanced

Content Marketing Manager

Content Marketing Managers create and manage strategies to engage audiences and boost brand awareness, requiring strong writing and analytical skills.

Avg yearly income $98,800
Skill level Advanced

Web Content Manager

Web Content Managers ensure the website is customer-focused and aligns with branding strategies while monitoring performance metrics and SEO.

Avg yearly income $118,768
Skill level Advanced

Digital Marketing Assistant

A Digital Marketing Assistant produces online marketing materials, creates content, monitors social media, and updates websites, requiring strong organisational and communication skills.

Avg yearly income $78,000
Skill level Advanced

Social Media Coordinator

A Social Media Coordinator manages an organisation's social media by creating content, engaging with audiences, and staying on top of trends.

Avg yearly income $69,940
Skill level Advanced

Head of Digital Strategy Transformation

A Head of Digital Strategy Transformation enhances digital efficiency, designs systems, and leads business transitions, requiring strong analytical skills.

Avg yearly income $219,960
Skill level Advanced

E-Commerce Manager

An E-Commerce Manager oversees online sales, optimises user experience, and collaborates with teams to drive revenue and enhance customer satisfaction.

Avg yearly income $111,800
Skill level Advanced

SEM Specialist

An SEM Specialist improves website traffic using SEO, data analysis, and paid ads, working in-house or as a consultant in marketing or IT.

Avg yearly income $67,600
Skill level Advanced

Email Marketing Specialist

An Email Marketing Specialist targets customers through email campaigns, managing databases and content while staying updated on trends.

Avg yearly income $72,800
Skill level Advanced

Digital Marketing Specialist

A Digital Marketing Specialist promotes brands using online campaigns, monitors digital activity, and creates engaging content for targeted audiences.

Avg yearly income $80,080
Skill level Advanced

Content Strategist

A Content Strategist develops and manages content plans to align with organisational goals, ensuring it meets audience needs and brand objectives.

Avg yearly income $79,976
Skill level Advanced

Search Engine Optimisation Specialist

A Search Engine Optimisation Specialist enhances website visibility by using various techniques and strategies to attract more visitors.

Avg yearly income $83,200
Skill level Advanced

Growth Marketer

A Growth Marketer drives customer acquisition and retention using data analysis, digital marketing, and experimentation to optimise campaigns and boost revenue.

Avg yearly income $130,000
Skill level Beginner

Digital Producer

A Digital Producer oversees the production and delivery of digital content, coordinating projects, collaborating with teams, and analysing performance to enhance engagement.

Avg yearly income $78,000
Skill level Advanced

Digital Media Manager

A Digital Media Manager oversees online presence and content strategy, managing campaigns and analysing performance to enhance brand visibility.

Avg yearly income $114,400
Skill level Advanced

Digital Media Specialist

A Digital Media Specialist creates and manages online content across various platforms, enhancing brand visibility and driving digital engagement.

Avg yearly income $78,000
Skill level Advanced

Brand Strategist

Brand Strategists create and implement strategies to enhance a company's brand identity, focusing on market research and developing campaigns for brand awareness.

Avg yearly income $91,520
Skill level Advanced

Content Creator

A Content Creator produces diverse media content for digital platforms, including writing, filming, editing, and engaging with audiences.

Avg yearly income $74,984
Skill level Advanced
Source: Jobs and Skills Australia

Courses in digital marketing

All skill levels Beginner Experienced
BSB40820

Certificate IV in Marketing and Communication
Online
8 - 18 months
$1,250 - $5,009
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Consultant Communications Officer Content Manager
Public Relations Officer Social Media Coordinator SEO Specialist Brand Manager Event Coordinator Marketing Coordinator Digital Marketing Assistant
+ 7 more
BSB60120

Advanced Diploma of Business
Blended, Online
12 - 18 months
$2,199 - $4,595
  • At least 2 years work experience in a related field OR
  • Completed Diploma (AQF Level 5) or above from the BSB Training Package
Additional requirements may apply.
General Manager Account Director Business Administrator
Procurement Specialist Chief Operating Officer (COO) Creative Entrepreneur Executive Director HR Business Partner Digital Business Strategist Senior Business Analyst PMO Manager
+ 8 more
  • At least 2 years work experience in a related field OR
  • Completed Diploma (AQF Level 5) or above from the BSB Training Package
Additional requirements may apply.
General Manager Account Director Business Administrator Procurement Specialist Chief Operating Officer (COO) Creative Entrepreneur Executive Director HR Business Partner Digital Business Strategist Senior Business Analyst PMO Manager + 8 more
10904NAT

Diploma of Social Media Marketing
Online
12 - 24 months
$4,295 - $6,105
  • There are no mandated entry requirements.
Additional requirements may apply.
Social Media Strategist Content Marketing Manager Content Specialist
Content Creator Social Media Manager Digital Marketing Assistant
+ 3 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Social Media Strategist Content Marketing Manager Content Specialist Content Creator Social Media Manager Digital Marketing Assistant + 3 more

Social Media Marketing: Elevate
Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
SEO Specialist Social Media Manager Communications Coordinator
Digital Marketer Content Marketing Manager
+ 2 more
  • There are no mandated entry requirements.
Additional requirements may apply.
SEO Specialist Social Media Manager Communications Coordinator Digital Marketer Content Marketing Manager + 2 more
ICT30120

Certificate III in Information Technology (Web Development)
Online
12 months
$4,424
  • There are no mandated entry requirements.
Additional requirements may apply.
Backend Developer Full Stack Developer Javascript Developer
Website Designer Frontend Developer Web Content Manager React Developer
+ 4 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Backend Developer Full Stack Developer Javascript Developer Website Designer Frontend Developer Web Content Manager React Developer + 4 more

Bachelor of Applied Entrepreneurship
Online
24 months
$58,200
  • There are no mandated entry requirements.
Additional requirements may apply.
Innovation Consultant E-Commerce Manager Business Development Manager
Small Business Owner Chief Executive Officer (CEO) Entrepreneur
+ 3 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Innovation Consultant E-Commerce Manager Business Development Manager Small Business Owner Chief Executive Officer (CEO) Entrepreneur + 3 more

Digital Marketing: Elevate
Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
E-Commerce Manager Growth Marketer Digital Marketing Specialist
Search Engine Optimisation Specialist Digital Marketer Communications Coordinator Social Media Manager Email Marketing Specialist SEO Specialist
+ 6 more
BSB50620

Diploma of Marketing and Communication
Online
12 months
$4,095
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Coordinator Social Media Manager Marketing Manager
Social Media Coordinator Communications Officer Engagement Manager Digital Marketing Specialist Campaign Manager Market Research Analyst
+ 6 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Coordinator Social Media Manager Marketing Manager Social Media Coordinator Communications Officer Engagement Manager Digital Marketing Specialist Campaign Manager Market Research Analyst + 6 more

Bachelor of Applied Business (Marketing)
Online
24 months
$58,200
  • There are no mandated entry requirements.
Additional requirements may apply.
Social Media Manager Marketing Manager Communications Manager
Brand Manager Digital Marketing Specialist Marketer Content Marketing Manager Marketing Analyst
+ 5 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Social Media Manager Marketing Manager Communications Manager Brand Manager Digital Marketing Specialist Marketer Content Marketing Manager Marketing Analyst + 5 more

User Experience Design: Foundations
Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
Product Designer Website Designer UI Designer
UX Designer Information Architect UX Researcher Content Strategist
+ 4 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Product Designer Website Designer UI Designer UX Designer Information Architect UX Researcher Content Strategist + 4 more

Digital Leadership: Elevate
Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
Head of Digital Strategy Transformation Digital Project Manager Digital Transformation Manager
Digital Business Strategist Chief Information Officer
+ 2 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Head of Digital Strategy Transformation Digital Project Manager Digital Transformation Manager Digital Business Strategist Chief Information Officer + 2 more

Project Management (Digital): Elevate
Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
Scrum Master Project Coordinator ICT Project Manager
Digital Transformation Manager Digital Project Manager
+ 2 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Scrum Master Project Coordinator ICT Project Manager Digital Transformation Manager Digital Project Manager + 2 more

Product Management: Elevate
Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
Product Specialist Innovation Manager Digital Business Strategist
Service Designer Product Manager UX Designer
+ 3 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Product Specialist Innovation Manager Digital Business Strategist Service Designer Product Manager UX Designer + 3 more

Digital Marketing: Foundations
Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Assistant Social Media Coordinator Content Writer
Marketing Assistant Digital Editor
+ 2 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Assistant Social Media Coordinator Content Writer Marketing Assistant Digital Editor + 2 more

Certified AI-Powered Digital Marketing Specialist
Online
4 months
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Specialist Social Media Manager Content Strategist
SEO Specialist SEM Specialist Marketing Analyst Campaign Manager Email Marketing Specialist
+ 5 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Specialist Social Media Manager Content Strategist SEO Specialist SEM Specialist Marketing Analyst Campaign Manager Email Marketing Specialist + 5 more

Certified AI-Powered Digital Marketing Specialist
Online
4 months
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Specialist Social Media Manager Content Strategist
SEO Specialist SEM Specialist Marketing Analyst Campaign Manager Email Marketing Specialist
+ 5 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Specialist Social Media Manager Content Strategist SEO Specialist SEM Specialist Marketing Analyst Campaign Manager Email Marketing Specialist + 5 more

Growth Marketing Professional
Online
3 months
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Manager Marketing Project Manager Growth Marketer
SEM Specialist Search Engine Optimisation Specialist Product Marketing Manager Acquisition Manager SEO Specialist
+ 5 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Manager Marketing Project Manager Growth Marketer SEM Specialist Search Engine Optimisation Specialist Product Marketing Manager Acquisition Manager SEO Specialist + 5 more

Growth Marketing Professional
Online
3 months
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Manager Marketing Project Manager Growth Marketer
SEM Specialist Search Engine Optimisation Specialist Product Marketing Manager Acquisition Manager SEO Specialist
+ 5 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Manager Marketing Project Manager Growth Marketer SEM Specialist Search Engine Optimisation Specialist Product Marketing Manager Acquisition Manager SEO Specialist + 5 more

Certified AI-Powered Digital Marketing Specialist
Online
4 months
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Specialist Social Media Manager Content Strategist
SEO Specialist SEM Specialist Marketing Analyst Campaign Manager Email Marketing Specialist
+ 5 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Specialist Social Media Manager Content Strategist SEO Specialist SEM Specialist Marketing Analyst Campaign Manager Email Marketing Specialist + 5 more

Growth Marketing Professional
Online
3 months
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Manager Marketing Project Manager Growth Marketer
SEM Specialist Search Engine Optimisation Specialist Product Marketing Manager Acquisition Manager SEO Specialist
+ 5 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Digital Marketing Manager Marketing Project Manager Growth Marketer SEM Specialist Search Engine Optimisation Specialist Product Marketing Manager Acquisition Manager SEO Specialist + 5 more
*Showing course fees for all providers. Some providers may not be available in your area.

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Further reading

What can you do with a Diploma of Social Media Marketing?

13th January 2021

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

All courses

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