This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Market Researcher gathers and analyses consumer data to identify trends, providing insights and recommendations to clients through reports.
Get qualified to work as a Market Researcher with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Market Researcher generally earns $1,911 per week ($99,372 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.
Source: Australian Government Labour Market Insights
A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.
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If you're looking to advance your career in the thriving field of market research, you can find a range of excellent Market Researcher courses in Kalgoorlie-Boulder. Situated in the heart of the Goldfields-Esperance region, Kalgoorlie-Boulder offers a unique blend of local culture and industry opportunities that make it an ideal location for those seeking to enhance their skills in market research. The area, known for its rich mining history, is also home to a growing number of businesses requiring comprehensive market insights, making skilled professionals increasingly valuable.
The courses available include a notable advanced option: the Bachelor of Business (Business Analytics). This course is tailored for experienced learners with prior qualifications, equipping them with the tools to excel in roles that require data analysis, market trends evaluation, and strategic decision-making. Studying this course in Kalgoorlie-Boulder ensures you gain knowledge that is directly applicable to the local business environment, further enhancing your career prospects.
Beyond the technical skills acquired through market researcher training, it is essential to explore related job roles that may pique your interest. From a Social Media Manager to a Market Research Analyst, the array of opportunities is vast. Other positions such as a Campaign Manager, Content Strategist, and Marketing Analyst are in demand, driven by the need for businesses to understand their customer base better.
In addition to the aforementioned roles, aspiring market researchers might also consider becoming a Sports Marketing Manager, Media Relations Specialist, or a Product Specialist. Each position offers its own unique challenges and rewards, allowing you to apply your newly acquired skills to a diverse range of scenarios. Additionally, roles such as a Public Relations Executive can also benefit from strong market research capabilities, showcasing the versatility of your training in the local job market.