This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Market Researcher gathers and analyses consumer data to identify trends, providing insights and recommendations to clients through reports.
Get qualified to work as a Market Researcher with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Market Researcher generally earns $1,911 per week ($99,372 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.
Source: Australian Government Labour Market Insights
A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.
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If you're looking to embark on a rewarding career in market research, you’re in the right place. Our dedicated section on Market Researcher courses in Launceston offers you a pathway to gain the skills and knowledge necessary for this exciting field. The city of Launceston, renowned for its vibrant community and rich history, provides a perfect backdrop for pursuing advanced education, particularly in business analytics.
Currently, there is one advanced course available for experienced learners, which is the Bachelor of Business (Business Analytics). This course is designed to equip you with essential analytical skills that are highly sought after by employers today. The training is delivered by the prestigious University of Tasmania, a recognised provider with a strong reputation in higher education.
In addition to market research skills, you may find valuable insights by exploring related business courses and specialised training in marketing. Understanding these interconnected fields can bolster your expertise and enhance your employability in the competitive job market. Launceston is the perfect place to dive into these subjects, as it has a growing economy that thrives on innovative market strategies.
Choosing to study in Launceston means you'll benefit from a supportive educational environment. The University of Tasmania not only offers superior academic resources but also connects you with industry professionals, providing networking opportunities that can be instrumental in your future career. With the right training, you can become a valuable asset in the market research sector, where informed decision-making is paramount.